Windsor Brokers has recently launched its own brand new motto called ‘Exprocurity’ – an acronym which stands for Experience, Professionalism and Security. For Windsor Brokers, these three words best describe its core values and the foundations of their business model.

Although the year 2015 is not over yet, traders from all around the world have witnessed several twists in the financial markets; starting from the beginning of the year with Black Thursday to the Greek crisis a few months ago, causing numerous brokers to suffer from severe losses or to enter administration or liquidation.

One of the steps taken by Windsor Brokers beginning of 2015 was a partial corporate governance restructure in order to improve performance and pave the way for further growth and development. Another step was to maintain and increase its capital adequacy ratio from 40% to 44% to guarantee an even smoother running of operations.

These smart measures helped to avoid potentially irreversible effects related to extraordinary market conditions, but to also strengthen their business model, which lead to their new motto.

“Experience, professionalism and security are three words that best describe us. It is easy to compare trading packages and costs between brokers especially since competition nowadays is very fierce. But experience, professionalism and security are three non-negotiable assets that determine a company’s true strength,” said Windsor Brokers CEO, Johny Abuaitah.

Experience; the company has been active and stable in the financial markets for nearly three decades thanks to its team and the strong guidance of CEO Johny Abuaitah – an expert with over 25 years of experience in the financial sector. Windsor Brokers has also received several important awards and acknowledgements from various esteemed entities in Cyprus and abroad for its continuous innovative trading solutions, products, services in addition to its outstanding customer support.

Professionalism; Windsor is known to be one of the most stable and customer-oriented financial investment firms with an astonishingly high client and business partner retention rate. The company strives to follow all legal requirements and due diligence procedures as set by the Cyprus and EU regulations. The Windsor team consists of over 120 professionals from over 20 different nationalities offering 24/5 support in over 13 languages.

Security; the company is a licensed and regulated investment firm, a member of the Investors Compensation Fund and is known for adhering to strict risk management policies and internal procedures. Clients’ funds are held in several first class banks worldwide. Windsor also has its internal system setup for EMIR reporting.

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